“Bring It Home, Daddy”” Is A Call to Action Slathered In TGI Friday’s BBQ Sauce

How do you get dads to stop by TGI Fridays for a plate of juicy ribs?

When you’re The Richards Group, you work with Lucky Post to showcase the desired meat slab in perfect lighting. You then add a music bed that gets in your head. #DemandBiggerRibs

According to Richards Group Creative Director, Chuck Schiller, ““We simply wanted people to remember they can bring Fridays Big Ribs home.”

Agency: The Richards Group
Creative Director: Chuck Schiller
Copywriter: Andria Kushan
Art Director: Peter Everitt
Producer: Kathleen Torres

Production:
Spears & Arrows (live action)
Director: David Stoddart

Somoroff Studios (table-top)
Director: Michael Somoroff

Postproduction: Lucky Post
Editor: John Valle
Motion Graphics: Seth Olson
Color: Neil Anderson
Audio: Scottie Richardson
Online: Dan Margules

Music: Earhole Studios
Composer: Danny Harris Producer: Adam Wiebe